Better PPC performance from better business insights.
We know that we can’t maximise growth unless we fully understand and get closer to your business.
As a PPC agency, we immerse ourselves in your business to understand your commercial challenges, product strategy, sector dynamics, and marketing objectives, with a deep understanding of your audience and what makes them purchase.
We dig deeper into your business so you can grow further. Continuously.
























“We have achieved really positive results. Since we’ve started together we have increased our marketing budget by 80% whilst maintaining the same level of efficiency which is actually quite amazing.”
Vadim Weinig
Co-Founder & COO, 77 DIAMONDS
LONDON | BERLIN | ZURICH
“When times are good it’s always Propel that are at the forefront of our performance and that goes for return on investment and profit as much as it does for revenue.”
Jack Dennison
Head of Ecommerce & Data, Sigma Sports
Services
Understand. Unlock. Scale.
We align strategy, data and teams around what drives commercial growth, transforming insight into advantage and engineering performance channels that scale predictably and profitably.
Understand Your Business
Methodology
Built on your business, not platform defaults. Strategy grounded in real objectives.

Understand Your Business
Platform integration
Connect CRM, ecommerce and analytics to power smarter, unified performance.

Unlock Your Data
Automated bidding
Train algorithms to chase profit, not volume. Automation with guardrails.

Unlock Your Data
Campaign automation
Built on your business, not platform defaults. Strategy grounded in real objectives.

Scale efficiently
Paid search
Precision structures that turn intent into predictable commercial growth.

Scale efficiently
Paid Social
Creative, data-driven campaigns that turn awareness into measurable revenue.

Meet Max. He’s not mad, but he is obsessive.
Max is our AI agent that runs in the background of all our client’s activity. Max takes the heavy lifting out of resource-heavy tasks, freeing up account managers time to be more strategic. But most importantly, Max makes your advertising spend more efficient and effective.
Max integrates all your data…
By extracting it from the different platform API’s and organising it in Google Cloud, making it available for tracking, automation, and reporting.
Our work
Where strategy meets success
From uncovering hidden opportunities to turning ad spend into profitable growth, these are the stories of businesses outperforming the competition and thriving in the age of algorithmic marketing.
Insights
Ideas for smarter marketing
Stay at the forefront of performance marketing with insights that matter. From decoding the latest algorithm updates to uncovering smarter lead-gen strategies, our blog is designed to keep you one step ahead. You’ll find actionable advice, expert analysis, and the big ideas shaping the future of marketing — all designed to help you outsmart the competition and drive meaningful growth.

Tracking Complex Buying Journeys: Life Sciences
In life sciences, the buying journey for high-value equipment rarely follows a neat, linear path. Decisions involve multiple stakeholders, long […]
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Tracking Complex Buying Journeys: Finance
Financial products are rarely impulse buys. Whether it’s a loan, credit card or savings account, the decision is shaped by […]
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High Inventory Businesses: Margin vs. Revenue
Scaling revenue is great, but only if it’s tied to profitable products or leads. Otherwise, you’re just inflating numbers without […]
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